The next step in creating a website is getting visitors. You can achieve this by telling your network about it through social media or word of mouth. You can also advertise your site to people who might be interested or make it available for those who might be searching for it on the web. The last two methods are the more effective. The best way to advertise and market a website is to make it available organically at the top of Google’s search engine results in a search. It is free and offers almost limitless traffic.
In the early days of the internet, being found on the web was far simpler than it is now. Today, algorithms control internet searches. To be discovered in an online search, you have to master this highly convoluted field. You must possess the technical know-how and awareness of a myriad of ranking factors. This evolution has made marketing a business or website online a monumental undertaking.
- Create landing pages on which to send your visitors
Never direct your visitors to your website’s homepage. This is the basic rule of advertising a website. Your advertisement should always send your visitors to a page specifically crafted to match whatever is being advertised. Every single ad you’re running should lead to a specific landing page.
Setting up landing pages with keywords that match your ads increases your Quality score and lowers your costs on Google.
- Your advertising options should be dependent on your target market
There are a plethora of advertising options for marketing a website. These can be found on a wide range of platforms including Google, Facebook, LinkedIn, to mention but a few. Your choice of type or platform should be influenced in large part by your target market. For example, you can use LinkedIn groups to market your website to people in your industry. You can also use Facebook ads to locate your target customers based on metrics like geographic location, interests, age, marital status and many others.
- Track everything to find out just how effective your marketing campaign is
Thanks to tools like Google Analytics, you can be able to track your website advertising and marketing campaigns. Learn how Google analytics works. Knowing where to look and how to use features such as the URL builder can make all the difference.
- Watch and test
Advertising and marketing a website is all about starting, collecting data and adjusting to improve. For example, by watching and testing the performance of your ads and landing pages, you can be able to adjust your strategy for better results.
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Additional Reading: 5 Ways to Avoid Over-Paying for Shipping on Your E-commerce Websites