Having an audience is very important in the online business world. Your audience is your best chance to make money online and become a successful seller. You can easily get an audience by trying to help people (this is considered to be the most effective, as well as, the easiest way to get to an audience) or finding a solution to a certain problem. Before you launch your store and start selling products online, you need to determine your target market or more importantly, you need to identify their needs, desires, and requirements. If you know their needs, you will be able to tailor our products and meet their expectations.